I often use orally the metaphor of the pebble in the sea to explain digital communication. I will try today to transcribe it to you in writing. Communicating on the Internet is like throwing a pebble into the sea Indeed, with several billion Internet users and social accounts, several hundred million websites, etc. you have to know how to keep a cool head before embarking on any digital communication initiative, take a step back and realize that yourcommunication– your pebble thrown into the sea: should not cause a tsunami overnight, must be continuous, and that it will be necessary to throw several stones in order to make waves, may be imperfect, because errors are quickly forgotten, etc It is thus necessary.
De-dramatize and to enroll in a substantive work with serenity and constancy (see on this subjectthe spelling bee I started over a year ago to try to accommodate my spelling and grammar problem). The communication budget corresponds to the size of the pebble To make waves with the pebble, there will be 2 factors that Kuwait Email List come into play: the size/weight of the pebble, the strength / power of the throw. I would say for my part that the budget corresponds to the size of the pebble. The bigger the budget, the bigger the stone and the bigger it will be likely to make waves. Creativity, positioning correspond to the power of the throw However, no matter how big the pebble, if it is gently placed in the sea, it will not make any waves.
Unfortunately, this is what big bands with big budgets often do. They want to bring together the broadest consensus and they thus kill all creativity by adopting a non-differentiating position. In this I completely agree with the quote from Bill Cosby I can't tell you the key to success but the key to failure is wanting to please everyone Thus, in addition to the size of the stone, the power and the angle of the throw should not be neglected. Even with a small pebble, if it is thrown in the right way, we can cause waves, by making ricochets for example It is therefore very important to adopt a differentiating, creative or useful positioning, which will be talked about, which will cause rebounds and adhesion.